Batik Boutique

A product and lookbook film for a heritage batik label based in Kuala Lumpur. The brand wanted to feel modern without losing its cultural roots.

We shot in a converted shophouse in Kampung Attap — raw concrete, natural light, and the occasional passing train. The contrast between the intricate batik patterns and the industrial space became the visual thesis of the piece.

The campaign ran across Instagram, the brand's e-commerce site, and in-store displays at their Pavilion KL flagship.