Commercial
Batik Boutique
The client
Batik Boutique — an award-winning social enterprise on a mission to disrupt the cycle of poverty in Malaysia by empowering marginalized artisan communities through the craft of traditional batik.
Deliverables
- Seasonal model & collection photography
- Themed campaign visuals
- Social media video content
- Paid ad assets
- Website imagery
The problem
Each seasonal collection carries its own theme and story. The content needed to do more than showcase beautiful clothing — it had to communicate the human story behind each piece, the cultural heritage being preserved, and the real-world impact on artisan communities.
The solution
Brought in each season to photograph new models and collections, and produce social media videos and ad content — crafting visuals that gave life to both the artistry of the garments and the brand's purpose-driven identity across website, social, and paid campaigns.
Reels
Gallery