Commercial
Believe Fitness
The client
Believe Fitness — a fast-growing 24-hour gym franchise with 19 locations across Malaysia and eyes set on the broader Southeast Asian market. Built on the belief that fitness belongs to everyone; they've made community, inclusivity, and genuine belonging the foundation of everything they do.
Deliverables
- New outlet launch videos & photography
- Brand awareness ad content
- Social media video campaigns
- Website promotional commercials
- Staff & trainer photography
- Apex Challenge event coverage
The problem
As Believe Fitness expanded rapidly across Malaysia, they needed consistent, high-quality visual content that authentically reflected their community-first identity — and scaled alongside their growth.
The solution
Over three-plus years as a trusted visual partner, I developed a deep understanding of the Believe Fitness brand — consistently translating their identity into content across vastly different formats and contexts. This included coverage of their flagship fitness event, the Apex Challenge, new outlet launches, and an ongoing library of social media content and digital collaterals built for use across their website, social platforms, and digital channels.
Feature
Reels
Gallery